Tradition meets technology
These precision crafted bowls are exported around the world and Drakes Pride is a leading heritage sportswear brand with an enviable market position and reputation.
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Drakes Pride
Since pioneering computer numerically controlled bowls manufacturing in 1982, Drakes Pride has become the world's most experienced manufacturer of precision-made lawn bowls.
The Brief
Cutting edge digital for global heritage sports
Drakes Pride began over 200 years ago and takes its cue from the famous bowler Frances Drake
It would be difficult to find a sport more rooted in tradition and British history and yet, the modern sport is enjoyed across the globe.
Our challenge was to modernise the website, integrating it with powerful back end SAGE 200 and bring the product catalogue to the global customer, whilst preserving the history and rich tradition of the brand.
The Result
Beautiful heritage, artfully delivered
Drakes Pride now boasts accurate catalogue representation
Driven by tight integration with powerful SAGE 200 back end systems which now bring together the wide range of colours, weights customisations and product types available from the manufacturing process, allowing customers to explore products in a way that was previously not possible.
We're thrilled with the website...attractive and user-friendly...it’s clear that the site has made a significant impact with trade orders in the first week!
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